Last Updated May 24, 2018

Protection of personal privacy has always been a hallmark of Gallup. Since its inception in 1935, Gallup has maintained the confidentiality of each survey respondent unless an individual user consents to the release of the user's Personal Information or individual results. In a similar manner, Gallup protects the identity of individuals who access Gallup Websites. For the purposes of this Privacy Statement, the terms "Gallup, we, us, and our" refer to Gallup, Inc., 901 F Street, NW, Washington, D.C., 20004, U.S.A. and its subsidiaries and affiliates.

Gallup's data protection officer can be contacted at

This statement describes the types of information, including Personal Information, collected and processed through Gallup websites and through the services delivered via Gallup websites, and how Gallup treats such information. For questions about this Privacy Statement or your Personal Information, please contact

Personal Information

By using the term "Personal Information" in our Privacy Statement, we refer to information that you individually provide to Gallup either directly or indirectly that on its own or in combination with other information, can be used to identify you or make you identifiable. Personal Information includes for example your name, your mailing address, your telephone number, your e-mail-address or other information that identifies you or makes you identifiable.

Information that by itself cannot be used to identify you or make you identifiable does not qualify as Personal Information.


Gallup websites gather information in two ways: (1) indirectly (for example, through our site's technology), and (2) directly (for example, when you, the site visitor, voluntarily provide information on various pages).

The information will be transferred to Gallup Inc.'s servers located in the United States of America ("USA"). Gallup has certified to the U.S. Department of Commerce that it adheres to the U.S. Privacy Shield Principles. In accordance with Article 45 of the European General Data Protection Regulation ("GDPR") the European Commission recognises that the certification under the EU-U.S.-Privacy Shield ensures an adequate level of data protection, so that the data transfer to the USA does not require any specific authorisation (see also below clause III. 7 "Compliance and Cooperation with Regulatory Authorities").

1. Information Collected Indirectly

Gallup indirectly collects a variety of information through your interaction with and use of Gallup websites. This information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, content information based on your individual interests, demographic information, geographic or geo-location information, statistical and aggregated information ("Other Information").

Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users in a particular zip code.

If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.

1.1 Gallup Cookies

Some types of indirectly collected information are stored in "cookies." Cookies are small files of electronic information that a website can transfer to a visitor's hard drive to help that visitor while on the site. There are different types of cookies:

  • Strictly necessary cookies are required for the operation of our website.

Functionality cookies are used to recognise you when you return to our website. These cookies simply store a user code so that the user does not have to re-enter their information when re-joining the site. Targeting cookies record your visit on our platform and the pages you have visited. We will use this information to make our website more relevant to your interest.Google") using cookies which are saved on your computer. The information generated by the cookie is transferred to and stored on a Google server (generally) located in the USA. Google uses this information on our behalf in order to analyze the use of our websites. The IP address transferred from your browser through Google Analytics is not merged with other data by Google for profiling purposes.

You can prevent Google Analytics' collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here. Gallup uses IP anonymization, which truncates/anonymizes the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and shortened by Google servers in the USA.

Further information can be found in the Google Analytics Terms of Service & Privacy.

Only designated administrators of Gallup can access the information gathered by Google Analytics, and the information is used only for administrative and planning purposes to meet the needs of our users, such as to improve the content of the site and to customize the content and/or layout of the site for individuals or groups of users.

b. Cookies for advertising

We may use third-party advertising companies to serve ads on our behalf. These companies may use cookies and action tags to measure advertising effectiveness. You can still decide whether you want to accept these cookies by way of consent. You may adjust your browser settings to prevent the reception of third-party cookies, or to provide notification whenever such third-party cookies are sent to you. If you do not accept these cookies, we will not be able to show you personalized content and ads.

2. Information Collected Directly

Gallup also collects Personal Information and other information that users voluntarily provide. It is entirely your decision to provide the requested information.

Gallup keeps all information directly collected confidential, and will only use the information for the particular purpose stated at the point of collection. Gallup will seek your specific permission for any additional use. You may choose to have this information removed at any time. Gallup will never barter, trade, or sell access to your information without your specific consent.

2.1. User Account Data

When setting up an account on one of the Gallup Websites ("User Account"), you may be asked to provide Personal Information including, but not limited to, your name, e-mail address, and your phone number. If you choose to purchase any products, services, access codes or other items for sale by Gallup, you will be asked to provide payment details and your full address for billing purposes.

As a customer/user of Gallup, we may obtain Personal Information about you when you register to use one of our websites or services/products or when you provide feedback about our products or services. The processing is necessary to perform the contract with you according to Article 6 (1) 1 lit. b) GDPR. As a customer/user, we will use your Personal Information, unless otherwise prohibited by law, for the following purposes:

To provide you with the products and services you request.To communicate with you about your account or transactions with us and send you changes to our policies.To provide support including, but not limited to, product updates, product patches and fixes and other similar communications.the right to require free of charge (i) information whether your Personal Information is retained and (ii) access to and/or (iii) duplicates of the Personal Information retained. However, if the request affects the rights and freedoms of others or is manifestly unfounded or excessive, we reserve the right to charge a reasonable fee (taking into account the administrative costs of providing the information or communication or taking the action requested) or refuse to act on the request;the right to request proper rectification, removal or restriction of your Personal Information;where processing of your Personal Information is either based on your consent or necessary for the performance of a contract with you and processing is carried out by automated means, the right to receive the Personal Information concerning you in a structured, commonly used and machine-readable format or to have your Personal Information transmitted directly to another company, where technically feasible (data portability);where the processing of your Personal Information is based on your consent, the right to withdraw your consent at any time without impact to data processing activities that have taken place before such withdrawal or to any other existing legal justification of the processing activity in question;the right not to be subject to any automatic individual decisions which produces legal effects on you or similarly significantly affects you and the right to take legal actions in relation to any breach of your rights regarding the processing of the Personal Information, as well as to lodge complaints before the competent data protection regulators.

As far as we process your Personal Information on the basis of our legitimate interests pursuant to Art. 6 1) lit. f) GDPR, you may object to processing at any time. You may find the detailed description of our processing activities and the legal basis in the sections before. If you object we will no longer process your Personal Information unless there are compelling and prevailing legitimate grounds for the processing or the data is necessary for the establishment, exercise or defence of legal claims. If you object to such processing, we ask you to state the grounds of you objection in order for us to examine the processing of your Personal Information and decide whether to adjust the processing accordingly.

Please note that the processing of your Personal Information may involve advertising activities as described above. If you do not want that we process your Personal Information for direct marketing activities, you can object free of charge at any time via e-mail

Gallup will obtain your consent before sharing your Personal Information with any third party that is not acting as an agent or vendor to perform tasks on our behalf or to use the information for a purpose materially different from the purpose for which it was initially collected or subsequently authorized by you. An exception to this will be (among others) where Gallup's processing of Personal Information is necessary for compliance with a legal obligation under the applicable law.

9. Sensitive Information

For processing of your sensitive information (e.g. medical information, Personal Information revealing ethnic or racial origin, political opinions, religious or philosophical beliefs, trade union membership, the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or a natural's person sex life or sexual orientation), we will obtain your explicit consent.

Gallup is among others not required to obtain explicit consent with respect to sensitive information where the processing is (a) necessary to protect the vital interests of the data subject or another natural person where the data subject is physically or legally incapable of giving consent; (b) necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity; (c) necessary to carry out Gallup's obligations in the field of employment law in so far as it is authorised by European Union or Member State Law or a collective agreement pursuant to Member State Law providing for appropriate safeguards for the fundamental rights and the interests of the data subject; or (e) related to information that is manifestly made public by the individual.

10. Dispute Resolution

If you have any complaints regarding our compliance with this Policy or a Privacy Shield related or general privacy related complaint, you should first contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with this Policy.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. based third party dispute resolution provider (free of charge) at

With respect to human resources data, Gallup will cooperate and comply with the EU DPA's and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with the advice given by such authorities with respect to human resources data transferred from the EU and Switzerland in the context of the employment relationship. If you do not receive timely acknowledgement of your complaint from Gallup, or if we have not addressed your complaint to your satisfaction, you may contact the EU DPA's for more information or to file a complaint. The services of the EU DPA's are provided at no cost to you.

Under certain conditions, more fully described on the Privacy Shield website, you have the possibility to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Gallup is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

11. Policy Updates

This Privacy Statement is Gallup's promise to its websites users and Users with a registered User Account. Additional information that is particular to specific Gallup sites may exist, and updates to this policy may be posted. For these reasons, we suggest that users who may have specific concerns about the information being gathered and use of that information regularly view the Privacy Statement on each site. Gallup reserves the right to change the policy on use of information collected at any time.

12. Additional Questions or Comments

If you have any inquiries, complaints, access requests and any other questions arising under Privacy Shield or comments regarding Gallup's Privacy Policy, please contact us. Gallup will respond to you within 30 days of receiving a complaint.